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Welcome to Formulate

Formulate Information Design provides form design services to public, private and not-for-profit organisations. Our aim is to reduce your frustration by fixing poorly designed forms.

We offer:

  • advice
  • design
  • training
  • research.

We can also help with communicating the information gathered by forms. This includes the design of graphs, tables and reports.

Contact us, explore our articles on good forms design, read about research we've been conducting lately, check out the latest news from Formulate or have your say about forms that frustrate you.

Latest article

In this article we’re going to look at every aspect of mandatory versus optional fields, including: what the two different types of fields are; how they should be indicated; and indeed whether there is a need to distinguish between the two field types at all.

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Latest research

Photo of a business man holding a mobile phone in one hand and a landline phone in the other

When people are given the choice, do they prefer to provide a landline or mobile phone number? And what's the error rate for this information? Get the answers in this research piece from Formulate.

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