Social media features among the most effective methods of popularising an individual or brand and the great content you’re producing. However, randomly producing and publishing information to your social media pages won’t cut it—there is a more suitable time for posting content. 

 

As a result, we’ve compiled a list of the latest and outstanding analyses, ideas, and stats from the leading social media platforms regarding when to upload TikTok to help maximise interaction.

Why Should You Find the Best Time to Post Content on TikTok?

Since its debut in 2016, TikTok had constantly provided a chronological feed until 2020, when the platform adopted an algorithm upgrade that prioritises content with more engagement. In other words, the higher the likes, shares, and comments a content gets, the more visible it will be on the platform.

 

Expert marketers contracted by the most followed firms on TikTok don’t post their content randomly; instead, they wait until the most opportune times. This will typically inform TikTok that the uploaded clip is of high quality, could appear higher in subscribers’ feeds, and will receive a higher audience. 

 

There are a few approaches, marketers from different fields can improve the engagement level of their content on TikTok. However, one of the most common and effective methods is posting when your followers are online. 

 

TakeAway: Using the most popular TikTok keywords or the most widely used TikTok keywords in your field while posting on TikTok will almost always be a terrific tactic. For instance, if you intend to increase viewers for your TikTok content, you should try to publish them at the perfect time and add tags appropriate to your sector (e.g., clothing, fitness, cuisine, tourism).

When Is The Best Time and Days to Post on TikTok in 2022

You may start by figuring out the perfect day and time to publish on TikTok so that you won’t miss or forget it after.

 

The following are recommendations by TikTok and other social media marketing gurus about the most excellent time for publishing on TikTok:

AgoraPulse

Agorapulse is a social media tool software that will significantly improve your capacity to catch up with consumers, ensure that your brand is responsive, and engage with the customers whenever they choose.

 

Moreover, this platform features a TikTok Analytics dashboard which allows you to view the location and sexuality of your (TikTok) followers. You can also monitor when and with which topics they interact the most, giving you ideas of what and when you should post.

Canva

Ideally, the best time to post is when your target audience is active and browsing through the TikTok app. However, learning your followers’ trends may be hectic and take time, especially if you have many followers. 

 

Fortunately, TikTok has a Pro account that will provide reliable information about your target group, such as when they’re usually active. Likewise, other social media platforms like canvas allow you to utilise your various social networking stats to determine the times your fan base is online.

Forbes

Forbes has not precisely determined the ideal time to upload content on Tiktok, but they suggest the following points in their excellent article:

 

• Post daily. Regular posting is encouraged by the platform’s algorithms, at least from what we can tell about it. Therefore, try to publish new content every day.
• Maintain relevance. TikTok may seem absurd yet enjoyable for its reason. Therefore, if you wish to remain relevant, you’ll need a similar level of vigour and passion. Try making videos about everyday things in your field funnily and creatively.
• Step past your everyday routine and experiment with new trends. TikTok has constantly demonstrated the importance of trying out something ridiculous and ill at ease. Take Mick Fleetwood, for instance, and he made a TikTok account precisely to reproduce the famous cranberry juice skating video, which many people find hilarious. Some of the videos you make will lack depth and don’t need you to comprehend them.
• Repost content that fared poorly in the evenings. Perhaps your content was good, although it received low views. Therefore, you can try reposting the same clip hours after posting it. You may be surprised to notice a sudden surge in your views. However, remember to erase the original post.
• Be genuine, and focus on your brand’s actual goals. One TikTok creator’s hit video was wholesome. The content was a simple, dynamic video of their business with a summary that the brand would reach 5,000 subscribers and wanted the content to draw in the last few. Surprisingly, the company had over 15,000 followers in just a few hours.

 

Influencer Marketing Hub

Influencer Marketing Hub, a top influencers platform, researched to determine the perfect times to upload content on TikTok. They examined over 100,000 posts in the study every day of the week.

 

The following is the outcome of their research:

 

• Monday: 6 am, 10 am, and 10 pm
• Tuesday: 2 am, 4 am, and 9 am
• Wednesday: 7 am, 8 am, and 11 am
• Thursday: 9 am, 12 pm, and 7 pm
• Friday: 5 am, 1 pm, and 3 pm
• Saturday: 11 am, 7 pm, and 8 pm
• Sunday: 7 am, 8 am, and 4 pm

 

Summary: the best hours to post on TikTok are from 7 pm to 11 pm and 6 am to 7 am. On the other hand, the best days to post are on Tuesday (from 9 am), Thursday (from noon), and Friday (from 5 am).

Hootsuite

According to Hootsuite’s Karolina Mikolajczyk, the ideal times to upload content on TikTok for most interactions are:

 

• Tue: 7:00 a.m (PT)
• Thur: 10:00 a.m (PT)
• Fri: 5:00 a.m (PT)

 

Note PT refers to Pacific Standard Time.

 

The TikTok platform serves a worldwide audience, so you must be careful about the time zone. For example, 5:00 am in LA coincides with 8:00 am in Nyc, 10:00 pm in Sydney, and 1:00 pm in London. Therefore, determine where the majority of your target audience resides. 

 

Morning TikTok postings appear to perform higher earlier in the week (Monday-Wednesday). In contrast, videos released in the afternoon and night perform better towards the end of the week (Thursday to Sunday).

Later

Please note the items that performed well each week on your TikTok account’s Statistics and find out when you uploaded them. This will help you determine when you should post content on your Tiktok. 

 

Best Time to Post (BTP): Video Performance (VP)+ Post Time (PT)+ Audience Timezone (AT)

 

However, there is still some speculation involved, as there is no set schedule for when each company should upload to TikTok. Even so, this can give you a clear idea of the time that would be most beneficial for you and the viewers.

 

After that, you may make adjustments while monitoring and evaluating the effectiveness of your content. Remember to keep an eye on your account’s reports and adjust your plan as necessary; your audience’s geography and online activities also change as your account grows.

Shopify

Shopify hasn’t provided any insightful information on the ideal time to publish content on TikTok. However, they provide the Onollo plugin, a tool that studies your social media account and gives you the perfect time and days to plan your social media posts.

Social Pilot

According to articles released by the best social media expert firms, Social Pilot is the ideal time to upload content on TikTok. This is so because there are different target audiences for companies and influencers on the TikTok platform. Likewise, each audience group has a varied time range for browsing the short videos on TikTok.

Sprout Social

Several factors determine the perfect time to share on TikTok. For example, while your platform and sector are essential, your follower’s activity is the most important. Therefore, you should examine your content performance to gain vital information about the best posting time for your organisation.

Post Frequency

The prevalent trends may not match the times when your audience is active. Therefore, start by matching your pieces with these broad recommendations when searching your social media data. Then, modify your schedule to match the amount of engagement you created at various day-long sessions. While there is a popular notion that TikTok engagement relies on various circumstances, such as industry, the sort of content shared, or updating frequency, there isn’t the best time of day to post on the app.

Conclusion

You can discover the most popular times and days for your viewers to watch your content using TikTok Analytics. Many successful brands on TikTok use this tool.

 

You must have the TikTok Pro Account if you want to see TikTok Analytics info for your account. Moreover, you can confirm the popular days and hours for visitors to the audience to visit your site or program by looking at the visitation statistics on your Google Analytics. As a result, you may use the insights as a guide and a test case to choose the ideal moment to publish on TikTok.

 

Aspects to consider:

 

• Try to confirm if there are any connections between the facts from your Google Analytics and TikTok Insights. 
• Confirm if there is a relationship between the most popular times and states reported by TikTok Insights and Google Analytics.
• If most of your TikTok users are from Australia, try experimenting with various key times of the day when most people are free. 8 am (during their journey to work), 12:15 pm (during lunch), 5:30 pm (when returning home from work), and 9 pm (during their downtime at home).
• Posting TikTok content on your next week’s events, activities, deals, specials, or discounts is brilliant, especially on Sunday afternoons into the night. For example, you could choose to post a TikTok clip on a Sunday evening at about 8:30 or 9 o’clock when everyone is often unwinding, getting ready, and organising their week.
• Think about the hours your “Help Desk” is available since someone could notice your post and decide to phone or email you

What if You Don’t Post at the Best Time?

It’s possible to become a viral sensation on TikTok, provided you post a captivating video. And keep in mind that your follower count does not constrain virality. For example, y our first post could become famous even if you don’t have followers in the first place. Always strive to produce and post content that motivates you, as well as entertaining or practical(that address an urgent problem or difficulty)- the rest comes eventually.

 

If you’re just getting started on TikTok, don’t fret over your statistics, the number of followers, or when to upload videos on your TikTok- everything will come naturally.

Scheduling Your TikTok Videos To Be Posted at the Best Time

Professional TikTok ambassadors and marketers are time-constrained individuals who strive to upload content at the right time to achieve the most significant impact. Address this issue of the perfect time for posting; TikTok introduced Video Planner in March 2021. With the help of this new function, Individuals and Businesses can now plan a TikTok video upload up to ten days ahead.

 

This tool is available on the online upload page. After you schedule any post, it will be displayed on your account on the mobile app or TikTok’s web version. Moreover, you can schedule videos anywhere between 15 minutes and ten days before their publication. However, to utilise the desktop scheduler, you must have a TikTok Creator Account or a Business Account. You may, however, switch your existing account if you don’t currently have one by going to Settings > Account.

 

Follow these steps if you want to schedule your post on TikTok: 

 

• Sign in to your TikTok account, and tap on the cloud sign top-right of the feeds
• You will land on the upload video section, where you can add a few videos and captions with keywords, modify the cover photo, select who can watch it, and configure your security settings. 
• Once you’ve uploaded and edited your content, enable the schedule option and pick your preferred time and day for it to go live. Your device’s settings for the time zone will be used by default.
• Click on the schedule button to plan your post. You’ll see the scheduled posts with the drafts in your profile view.