Every online marketer needs landing page builder software to bring in new prospects.
The ability to quickly build out a website’s landing page, complete with its forms, pictures, and sales funnels, is a major game-changer.
According to research conducted by WordStream, the top 10% of landing pages convert at a rate three to five times greater than the average. That implies you might be generating a TON more money simply by testing a few variations on a single page.
Today, most companies utilize landing page software daily, mostly to serve their customers.
In this post, you’ll learn about the best landing page builder tools in 2023. They’ve been ranked based on the following:
- Ease of use
- Features
- Price
- Bells and whistles
You’ll also find out the best software for different businesses. Let’s get started!
The Top Landing Page Builders
1. Unbounce
According to the company, the “Unbounce” program offers the most straightforward approach to creating and testing unique landing pages, sticky bars, and popups for your site.” It also allows you to get better results from your click-through campaigns and roll out new ones quickly.
This software was the first of its kind in the market that helped multiple businesses to you build landing pages.
It’s great for improving performance marketing strategies, making “coming up soon” pages, collecting email addresses on the spot, and explaining the abstract facets of your business.
Furthermore, Unbounce keeps its interface up-to-date by constantly improving and adding new features. Their recently launched “conversion intelligence package” use AI to direct web users to the most relevant landing pages, increasing the efficiency of your advertising expenditure. This is an extremely cutting-edge platform, if it could be better.
The editor can sometimes be glitchy, but most users would give it a nine out of ten.
Ease of Use
- Easy for people to use
- Simple drag-and-drop editor
- Super-easy plugins, form formation, and page layout
- Can adjust pages to enable them to work on mobile devices
- Easy-to-understand “stats engine.”
Features
- Over 100 templates
- WordPress Integration
- You can integrate pop-ups and Unbounce landing pages with popular CRM, email, and analytical tools like WordPress, MailChimp, etc.
- A/B testing
- Dynamic keyword selection for SEM campaigns
- can include popups and sticky headlines on pages
- Landing pages should have scripts, maps, and pixels.
- Allows you to complete sophisticated functions such as compressing pictures for faster loading, gradient shades on buttons, etc.
- AMP mobile pages
- Clone and edit entire pages
- Extremely quick load times should raise conversion rates while reducing bounce rates.
Price
The Launch package is $81/month. The Optimize package is $122 per month, and Accelerate package is $122 per month. The Launch and Optimize packages are excellent for running small businesses or firms with marketing expenditures under $100,000 per month.
Customers
- Vimeo
- Breather
- Indochino
- New Balance
- CampaignMonitor
You can create your first-page using Unbounce in less than ten minutes. It allows you to easily add your brand attributes using one of Unbounce’s attractive templates. And even if you don’t have any design knowledge, you’ll still make pages that convert and look professional.
Unbounce and Instapage are undoubtedly quite comparable. However, Unbounce is a favorite to many thanks to its affordability. Plus, their customer service is an A+.
2. Instapage
Instapage has over 200 templates that will allow you to make a page that looks great, fits your brand, and is optimized for mobile devices. This software saves you the trouble of hiring a developer, as you can modify the page whenever necessary.
The performance of Instapage is fantastic. With a few clicks, you will develop brilliant landing pages; it’s super easy and fast. However, its high price tag is a setback for many startups. This makes it a tool suited for government agencies and large corporations.
It can be up and running in two minutes, and its user-friendly, flexible editor means you’ll get more leads for less money.
Ease of Use
- The easiest to use and with the best user interface
- Direct integration with WordPress
- Drag-and-drop makes it easy to move things around.
- Easy plugins, page design, and form formation
- Can modify pages in less than a minute to make them mobile-responsive
- Exports of lead lists and analytics that are easy to read
- Poor customer support
Features: 5/5
- Over 200 templates
- Codeless integrations with Facebook Advertising, Google Analytics, and more
- Leads can be collected through forms and sent to various services, such as Salesforce, Marketo, Mailchimp, Zapier, GetResponse, Autopilot, HubSpot, and AWeber.
- A/B testing at more expensive tiers
- Heatmaps, at more expensive tiers
- The option to insert one’s code into web sites
- On-Page Visual Collaboration in Real-Time
- Accelerated Multi-Processing
- Pre-loaded Heatmaps
- Universal Content Updates via Global Blocks
- Impressively quick loading speeds, which should reduce your BR (Bounce Rate) while improving your CR (conversion rate)
Price
The basic subscription costs $199 per month and includes everything you need to start collecting leads in as little as 15 minutes. The budget for agency and team packages starts at $999/mo. While it isn’t cheap, it has some of the best functionality for large businesses.
Customers:
- eBay
- ADP
- HelloFresh
- SoundCloud
Instapage is one of, if not the most, effective, simple, and effective landing page technology solutions available today. It doesn’t need coding knowledge and is ideal for large and medium-sized enterprises. Experts in Facebook Ads and Google Ads will find this incredibly beneficial.
Instapage has the most reviews (over 300) for the landing page generator on Capterra. In addition to providing extensive page customization options, it works with most, if not all, of other software you may already have installed.
Built-in virtual collaboration allows users to leave remarks, provide feedback, and address problems in a design review iteration. This has helped speed up the process and helped teams and agencies to grow their production. As a result, the delays often occurring during design reviews will be avoided.
With so many similarities between Instapage and Unbounce, most people still go for the latter because of its relatively low price and better customer service. And with its powerful features, it’s a shame that Instapage is rare among start-ups; therefore, only a corporation with a significant budget would consider investing in it.
3. Leadpages
Leadpages make it simple to create spectacular opt-in ads for lead generation and customer conversion. It also integrates across your favorite digital marketing stools, such as Google Ads, Facebook ads, and e-commerce. This software allows you to easily split-test various variations of your landing pages (1v1) to determine which ones perform best.
With Leadpages, you can make landing pages, popovers, alert bars, forms, and even checkout processes (something Unbounce lacks).
To top it all off, Leadpages is affordable, and even start-ups can afford it.
Ease of Use: 4/5
- Easy to move about content
- Has add-ons, form-building, and page-building.
- Can modify pages to enable them to function on mobile devices
Features: 5/5
- Over 160 templates
- Unlimited mobile-friendly pages
- Uses more than 40 tools
- Forms that are easy to use to capture lead
- It can be linked to WordPress
Price
The starting price for the Basic package is $37/month, the starting price for the Professional package is $74/month, and the price for the Advanced package will be determined upon contacting them
Customers:
- Spiro
- ZenMaid
- GE Digital
- Optimizely
Every business needs a landing page builder that is effective and easy to use, and Leadpages easily tops the list. All the best features you could want are there, and it’s reasonably priced. In addition, it has a low learning curve.
Everything about this software will appeal to you. However, you could find some nitpicks in its landing page editor. While Unbounce and Instapage’s editors are dead simple to pick up, Leadpages’ does require some practice.
Even so, Leadpages will undeniably increase your campaign’s return on investment. Plus, they have excellent affiliate and customer service. Leadpages is your best option, especially if you run a small business.
4. Swipe Pages
Swipe allows you to create mobile-friendly landing pages in a flash. It is among the most impressive mobile landing page applications available. This is because these pages load extremely quickly and produce excellent results. Mobile landing page load times are critical.
Swipe Pages, which includes AMP support and a special ‘app-like interface, is great if many of your ad hits originate from mobile devices.
There are over fifty templates included, and the editor is simple to use. Moreover, it includes over 20 widgets, allowing you to add features without a programmer, such as timers, payment fields, carousels, popups, tables, and toggles. Swipe Pages is compatible with many popular CRM and marketing platforms, including HubSpot, MailChimp, ConvertKit, Zapier, Zoho, and Campaign Monitor.
Ease of Use
- A simple page editor
- Simple navigation and a streamlined onboarding process
- Globe Blocks (like Leadpages, Unbounce, and Instapage)
- Support for ten or more programs that are likely already part of your routine
- Superior assistance for clients
Features
- Smart Pages that redirect mobile users to a mobile page
- Build landing pages that function like apps for mobile devices.
- A/B Testing
- Automated Keywords and Global Blocks
- Over 50 templates
- Customized typefaces
- online store functions
Price
The Starter package (at $39/mo), the Marketer package (at $89/mo), and the Agency package (at $199/mo) all come with extremely generous data quotas.
Customers:
- Small businesses
Swipe Pages may be new, but it’s already a powerful resource. Due to its ability to easily make high-converting landing pages, the company has rapidly grown its popularity among startups. In addition, the pages load quickly, which is crucial in the era of the mobile-first consumer.
They’re just as easy to use as the more well-known programs here, thanks to the numerous useful integrations which make them possible. Swipe Pages could be the best option for your mobile-only campaign needs.
5. GetResponse
While its primary focus is on email campaigns and webinars, GetResponse also lets you make mobile-friendly landing pages that sell well. There are a ton of popular apps you already use that integrate with GetResponse.
Ease of Use: 4/5
- Landing page editor
- Easily rearrange content, add media, and modify mobile layouts
Features: 4/5
- Pre-installed Analytical Features
- Connects with various services, such as AdWords, KissMetrics, Google Analytics, Bing, and Facebook.
- Form-based lead capture and direct submission to the GetResponse email service.
- Tons of stock pictures and templates are available
- Comparative testing
- Incorporate a PayPal button to accept instantaneous payments.
- Allows you to create landing pages, email campaigns, and webinars
Price: 4/5
The Email package is $15/month, the Pro package is $49/month, the Max package is $165/month, and the Enterprise package costs $1,199/month.
Customers:
- Ikea
- Revolut
- Stripe
- Zendesk
GetResponse, in general, is a highly respected integrated marketing platform. They provide services in various areas, including landing page technology. Being a solution aimed at large businesses, it offers economies of scale in price and comprehensive customer panels. It is the best fit for online marketers with more extensive requirements than just landing pages.
If you’re in the market for a complete package, including landing page tools, GetResponse is an excellent option to consider.
6. Hubspot
HubSpot offers several useful tools for online marketers and salespeople; their landing page tool is particularly well-liked. According to the company, their marketing service gives you all you need to run successful advertising campaigns that get people engaged in your company and thrilled to be your clients. Regarding landing page creation, HubSpot shines as an overall marketing tool.
HubSpot is an excellent tool for landing pages, customer relationship management (CRM), email marketing, and more. Owning software as a service (SaaS), marketing, or real estate business could be more beneficial.
Ease of Use
- You can complete onboarding videos and textual content in minutes.
- Best customer support
- Easy to shift content and establish a company online.
- Easy plugins, form generation, and page design
- Templates are relatively basic
- Easy to add films, monitor code, etc.
Features: 4/5
- Forms that are simple to use and capture leads
- Automation in email marketing
- Comparative testing
- Resources for writing blogs and other material
- Features of an SEO and content strategy
- Paid Google, Facebook, and other paid marketing bundle
- Everything you need for your marketing campaign, from customer relationship management software to email marketing platforms, may be found there.
Price
The cheapest plan (which includes access to a landing page builder) is $50 per month.
Customers
- Blend
- Casio
- Slingshot
- Care.com
- ClassPass
The company’s products are rapidly becoming more detailed as HubSpot’s product evolves and extends into new markets. Cheap enough to test out and boasting useful features like a landing page builder and smart content/calls to action, this service is very competitive.
7. Systeme.io
For business owners looking to streamline and expand their marketing operations, Systeme.io provides a comprehensive solution. It’s the best program for making and releasing an online business, an online course, email lists, and a sales funnel, among other things.
It was designed with business owners in mind, and that’s exactly what Systeme caters to. You can use it to create websites, as well as for email marketing, managing affiliate programs, and email marketing. If you’re a one-man show searching for a comprehensive solution, Systeme could be what you’re searching for. It’s comparable to ClickFunnels, another software on this list.
Ease of Use
- Simple, drop-and-drag interface
- Features that are easy to use and understand
- Mobile-friendly web design
- The best option for entrepreneurs
Features
- Includes automated email marketing and other features
- Capabilities for creating blogs
- Industry-specific variants of pre-made landing page designs
- Comparative testing
- Support for integrating with Zapier and other popular services
- Creation of a Marketing and Sales Funnel
- Capabilities to cross-sell, upsell, and down-sell to increase the number of customers who buy
- Quick-created work
- The Maintainance of Affiliate Programs
- Webinars that never go out of date
Price
Systeme.io is among the least expensive all-in-one marketing systems available. The basic package is just $27 per month and includes all the essentials for website creation, landing page generation, and ROI maximization. The other two options cost $47 and $97 per month.
Customers:
- Entrepreneurs
This platform, offered by Systeme.io, is among the best marketplace landing page builder software. It offers a far more reasonable price for a comprehensive set of services than competing all-in-one options, making it an excellent choice for startups.
8. ClickFunnels
With Clickfunnels, you can sell anything anywhere in the world. You decide on a sales funnel, select a template, and then add in some personal touches like a logo. It also allows you to make changes to the page with simple drag-and-drop editors, and your entire sales process will be ready to go in no time.
While it includes many of the same features as landing page software, it also functions as a full website and marketing funnel; not at the top of this list. For online business owners offering a course or advisory services, ClickFunnels is an all-in-one system that provides landing pages, email nurturing, and payment systems.
Ease of Use
- Super-ease to usage
- You can complete the entire process in just a few minutes with the help of onboarding videos.
- It’s simple to restructure information and launch a website.
- Supports add-ons, form-making, and page layout
- You can make basic templates in minutes
- It’s simple to incorporate media and tracking code
Features
- Several pre-built “ClickFunnels” (templates)
- Leads can be collected using simple forms.
- Automation tools for email marketing
- Construct a website and start taking orders right away
Price
The packages start from $97/Month
Customers:
- Entrepreneurs
Using ClickFunnels is as easy as it gets. Making a website and getting the word out to the world has never been easier with this “website-in-a-box” option. You’ll have a functioning web business in a few minutes with them. ClickFunnels could be your best bet if you’re a business owner who wants to sell online courses, single products, books, or anything else.
Its main drawback is the limited customization options with a landing page builder. All your web content will have the same cheesy, ClickFunnels appearance and feel.
Only use ClickFunnels if you don’t have a website or blog. You should give it a shot if you’re a complete online newbie beginning from scratch.
9. Landingi
Leverage this pliable platform with features designed to convert website visitors into paying clients.
Landingi is an all-inclusive landing page builder that doesn’t require any knowledge of IT or coding. Landing page creation, dissemination, optimization, and a/b testing are all possible with this platform. The growth of Landingi has been remarkable.
Creating a landing page is easy with their drag-and-drop editor. It also allows you to choose from over 300 proven-effective layouts, simplify your marketing workflow with the help of pre-built integrations, and elevate your advertising to new heights. Moreover, they will help by tailoring landing pages to your specific demographic and pay-per-click (PPC) adverts.
Ease of Use: 4/5
- A drag-and-drop editor
- Quick and easy; it only takes a few minutes to complete.
- Supports add-ons, form-making, and page layout
- You can make basic templates in minutes.
- People have complained that using the editor is challenging, especially on mobile devices.
Features: 4/5
- Over 300 premade layouts
- Compatible with HubSpot, MailChimp, Mailchimp, and Salesforce
- Amazing landing page import functionality, which competitors like Instapage and others had to remove, is now available in Landingi.
- A/B testing
- It gets leads and lets you use them in automated processes
- add-on code coding capabilities
- Creator of pop-ups
Price: 4/5
Monthly fees for the Basic package start at $29, while the Automate package is $89, and the Agency package costs $109.
Customers:
- Voxie
- Dekra
- Booksy
- Sony Music
Landingi has developed into a powerful solution over the years. It is your best fit if you seek a cheap yet effective solution.
10. Wishpond
Wishpond has a landing page builder tool as part of its package of marketing services, and this tool is appealing, easy, and potent.
Their pre-made layouts are optimized to generate clicks by strategically placing buttons and text in eye-catching spots and tones. All you need to do to create your own is a switch in your assets and identity.
Wishpond can also get to the same level of personalization that services like Unbounce and Instapage offer for advertisers. It’s a complete package, including specific functions and email marketing.
Ease of Use
- Simple, drop-and-drag interface
- Intuitive, user-friendly design
- Mobile-friendly web design
- You can read reports and exports of contact information for leads with ease.
Features
- Numerous industry-specific, pre-made templates
- Comparative testing
- Constant updates and integrations with other leading marketing tools
- The suite includes extra marketing automation technologies, such as lead management, pop-ups, email automation, web forms, and competitions.
- Unlimited initiatives and visitors on all plans
- Comprises a Data Bank to Look Up Information
- There is an online chat service for questions.
Pricing
Wishpond is a high-end service. You can only get pricing details by scheduling a demo.
Customers:
- CBS
- ESPN
- Walmart
- Lululemon
11. Ucraft
The Ucraft web developer allows you to bring your ideas to life on the web. It’s similar to Wix or Squarespace, which is well-designed and highly regarded. In addition, a landing page can be made immediately, as Ucraft will host your sites. It offers an effective drag-and-drop editor and can be integrated with all the tools you’ll need, such as HubSpot, MailChimp, and Google Analytics.
Ease of Use
- A landing page builder that is entirely mouse-driven
- Ucraft hosting
- It’s simple to rearrange pages and launch a commercial site
Features
- Capable of making forms and designing webpages
- More than 200 templates
- Supports a wide variety of third-party apps and services, including HubSpot, MailChimp, Zapier, Google Analytics, Intercom, HotJar, Mandrill, and Zendesk
- No A/B testing
- You’ll need to find a new URL to host your website.
Price
Monthly packages start from $8
Customers
- Entrepreneurs
Ucraft’s webpage builder is fairly advanced, so launching a site that looks great on any device is easy. The builder is neat and open to new business ideas. In addition, there are many ways to incorporate it into your existing system.
Ucraft is reasonably priced so you may give it a shot.
12. ShortStack
ShortStack is used for “forms, contests, and landing pages.” The software is awesome since it allows you to create landing pages tailored to hosting specific material or events. Make landing pages for your photo contests, freebies, referral, video, vote-based, and Instagram contests. It’s an innovative take on landing page tools and could be useful to you.
Ease of Use
- Acceptable to Excellent User-Friendliness according to G2 and Capterra
Features: 3/5
- Templates are available for contests, freebies, questionnaires, and email collection giveaways
- Compile user-submitted works (a function I’ve not encountered anywhere)
- Powerful lead-capturing page with automated emailing capabilities
Price: 4/5
The monthly packages start from $99
Customers:
- Chubbies
- Victory Brewing
- Timbuktu Labs
It receives positive reviews, and it stands to reason that if you want to run a freebie or competition, you’d need to get a landing page builder and a support team of specialists. If that’s what you’re after, give ShortStack a try.
What is landing page builder software?
Having an aesthetically pleasing and well-functional website is entirely possible.
But that has nothing to do with how well your site converts visitors into buyers.
Let’s pretend you’re utilizing performance advertising (namely Google Ads or Facebook Ads). In that situation, you need a minimal page with a clear call to action, such as a link, a signup form, a downloadable document (PDF), etc.
Here is where landing page software comes into play.
There is a limit to how much you can customize even the most user-friendly website platforms like WordPress.
Compared to this, the landing page solution is drag-and-drop, allowing users to reorganize their pages’ components in any way they see fit. This allows marketers to craft an experience tailored to each visitor, increasing the likelihood that they will provide their contact information.
In addition, the finest landing page generators have a wide variety of premade designs to pick from.
Who Needs Landing Page Software?
Landing page software is optional for everyone. Spending money carelessly is a bad idea when attempting to grow your company.
There are, nevertheless, a few noteworthy application cases:
- Landing page software is essential for every entrepreneur or marketer utilizing performance marketing techniques such as Google AdWords or Facebook Ads. It’s the best way to get research times down, and acquisition costs down to a reasonable level. Online retailers investing heavily in PPC marketing are natural for landing page creation tools.
- Entrepreneurs offering big-ticket items exceeding $1,000. A landing page program is a must if you’re selling a high-priced item (consultancy, for example) that necessitates extensive evidence (evidence points, reviews, feature explanations, etc.). This is because a decent user experience cannot have a homepage with multiple pages long.
But historically, the page title for high-ticket things needs to be particularly substantial. A good landing page program is the best way to accomplish this. Additionally, landing pages permit you to conduct A/B tests to find the optimal combination of elements to achieve your desired outcome on that page.
- Product managers, marketers, and business owners who intend to use A/B testing continuously. Sadly, tools for enterprise A/B testing, such as Optimizely, are absurdly expensive. The simplest (and least expensive) approach to test calls-to-action (CTA), cost structure, or even new functionality is using landing page tools.
- Testing hypotheses in growth marketing. The field of growth marketing is extremely dynamic. Landing page generators are useful for growth marketers and entrepreneurs who wish to test a hypothesis by quickly creating a viable product and collecting leads from visitors to that product. You can do this with new product offerings or feature sets.
Must You Have a Website to Set Up a Landing Page?
You can use landing page software without having your website. Tools like ClickFunnels allow you to skip building a website. With just a domain name and a homepage (or numerous pages), you may have a fully functional website that can collect information from visitors, process payments, and send out basic marketing emails.
Do Landing Pages Affect SEO?
Having landing pages will help your SEO. However, keep in mind that most landing pages are not built with search engine optimization in mind. Search engine optimization is an aspect of your approach. Consider using a blogging or website solution like WordPress and simply insert your landing pages into the website.
Best WordPress Landing Page Software
It would be unfair not to highlight the finest solutions for WordPress landing page software, given that most large bloggers and numerous technological organizations use WordPress.
One-click WordPress integrations are available for a few of the applications on this list. Connecting WordPress to Unbounce, HubSpot, Instapage, and LeadPages is easy. Still, you can use one of the many landing page plugins for WordPress. The most dependable ones are SeedProd, WPForms, and OptimizePress.
Tips for great landing pages
Using a landing page builder does not guarantee increased lead collection or conversion rates. You can make the most of the landing page builder if you implement these guiding principles.
- Catchy topics: Your landing page’s header should always be clear and concise and have value-based material. Ideally, it will entice the audience to keep reading. According to P Play Bigger, one of the best financial books ever: your content should establish you as an industry leader.
Find a strategy to present yourself as the market leader, even if the service isn’t the best. You may be the best SEO tool for style bloggers, even if you aren’t the best overall. Try to think of a strategy to “own” a specific niche with your headline copy.
- Trust signals: We, as social beings, are wired to value validation from others. When browsing the web, customers are more likely to purchase if they find testimonials from well-known brands and positive comments from satisfied customers. Press buttons displayed prominently above the break on the landing pages can increase conversion by up to 10% or more.
Thanks to press credentials, users are more inclined to keep reading after being convinced of your product’s legitimacy. Similarly, having customers share their experiences with your product can help potential buyers picture themselves using it, ultimately leading to higher conversion rates.
- Eye-catching images: Consider how often you read every line on a website; chances are, it isn’t often. Eye-catching and informative photos effectively keep visitors on your site and explain what you offer. When in doubt, choose a stock image that includes individuals as a helpful hint
- A/B test: Businesses should A/B test their landing page, especially if they’re investing in paid traffic. And before you A/B test anything else, play around with the headline. When conducting an A/B test, the title has the most significant impact because it is the first item visitors view; just 20% of visitors will read beyond the headline.
- Mobile: Ensure your landing pages are mobile-friendly, as mobile traffic accounts for 54.8% of all web traffic. In a positive turn of events, the finest landing page editors allow you to preview your page on desktop and mobile devices before launching it.
Tips for Choosing the Best Landing Page Maker
There are various types of landing page software. While some provide limited services at low prices, others provide a more extensive and sophisticated platform but charge more for it.
Here are some of the important features of any good landing page creator.
- Price point: The cost of landing page tools can start as low as $10 per month and go as high as $200 per month
- Design: While some of the solutions on this list are fantastic at building picture-perfect landing pages, others could be more polished. Unbounce and Instapage are available if you want the best software. However, the price for those qualities will be slightly more.
- Accepting payments: Ensure your solution offers a built-in checkout option (like ClickFunnels) or can be quickly integrated with PayPal or Stripe if you use the landing page for your payment flow.
- A/B testing features: If you want to get every penny out of your performance advertising campaigns, you should choose Unbounce or Instapage because they have the best optimization functionalities.
Conclusion
Landing page builder software can be a good option for many businesses, as it can help you create professional-looking landing pages quickly and easily. These tools often come with various templates and drag-and-drop editors, making it easy to customize your landing pages to match your brand and create a cohesive look.
However, it’s important to remember that landing page builder software is not a one-size-fits-all solution and may not be the best choice for everyone. Some potential drawbacks to consider include the cost of the software, the level of customization available, and the limitations of the templates and design options.
Ultimately, whether or not landing page builder software is a good choice for you will depend on your specific needs and budget, as well as the features and capabilities of the software you are considering. Research a few options to find the best fit for your business.