If you’re a TikToker or thinking about signing up, you’ve certainly thought about how to attract a sizable following. 

 

Well, you are not alone, as many upcoming TikTokers have the same worry. Unfortunately, you cannot accurately determine the best time to share content on social media, especially TikTok. However, plenty of statistics and ideas can be drawn from across media.  

 

The best timing could be affected by different aspects. And to best help you out, you need to start by answering these two questions: 

I) Where are Your Followers Located?  

TikTok, like other social networks, has users all around the world. Thailand, for instance, is one of the countries with the highest percentage of citizens on TikTok; at least one in seven people is active on the app. 

 

Approximately 200 million Indians, 700 million Chinese, and more than 93 million Americans are active on TikTok.

 

But why should you care about these figures?

 

Catering to a worldwide audience changes the volume of information you crank out. It also affects the best time of day to publish information. Due to time zone differences, your content will be watched mostly at a particular in a given region. 

 

So, analysing these numbers will help determine the best time to post content on TikTok. 

 

Start by finding out where your audience is. TikTok now allows you to upgrade your account to the paid Pro tier. An in-depth analytics dashboard is one of the additional services available to users with a paid Pro membership. Your analytics will provide information like the number of followers, their gender breakdown, and their locations or countries.

 

Here’s how to upgrade to a Pro membership if you haven’t already done so: 

 

• Launch the app and go to your account page. 
• The next step is to enter your phone’s settings and personal information by clicking the three dots in the top right corner. 
• Select the Professional Account Upgrade option. 
• If need be, confirm your phone number as part of the process. You can see your analytics after upgrading the account to a Pro account. 

 

Analytics may be accessed from the Privacy and Settings page by selecting Accounts. In addition, information about your audience may be viewed by clicking the Followers tab.

II) What Time Are Your Followers Awake?

After pinpointing the precise location of your target demographic, next is figuring out when they are up and most active. 

 

This may look more complicated, but it requires some time-shift knowledge. If you have a massive following in India and post from Thailand, the time zone difference between you and your fans is only about one hour and thirty minutes. Therefore, Such a short time difference will not significantly impact your regular posting schedule.

 

The United States and the United Kingdom have a time difference of eight hours, meaning you’ll have to adjust your content schedule accordingly. 

 

TikTok does not have a built-in scheduling feature. Further, TikTok is not supported by any social media scheduling or management tools. Therefore, having a content calendar targeting your most popular regions of fans is your best shot. 

 

Maintaining this schedule will be especially challenging if your audience is spread over multiple time zones. Still, it is the only option for providing content to your audience now. 

 

Here are the simple ways you can increase your followers on TikTok: 

 

1.  Increase the Rate of Posting 

This may seem like a no-brainer, but implementation takes some work. More content for TikTok necessitates more creativity. Originality is optional. It’s easy to keep track of your activities. 

 

For instance, instead of continually coming up with funny drawings, just document them. Then, rather than working hours preparing and recording to obtain the ideal shot, just grab a cell phone and take a simple video. This will save you time and make posting fun and manageable, encouraging you to do it frequently.

2. Partner With Other TikTokers

Cross-pollination is a common tactic used by successful brands. You can earn additional followers by acquiring access to another TikToker’s audience. 

3. Participate in Challenges

Contests are still a fan favourite and an excellent way to build a following on social media, especially TikTok. They are a simple way to reach a sizable audience, mainly if the challenge is popular. Trending challenges show that many people love them, and there is a higher chance that participating in them will attract more viewers.

4. Use Hashtags

Hashtags have become an integral part of the social media experience. It can be easier to find information with them. And since many individuals use and track hashtags, visibility is enhanced. 

 

Hashtags are a great way to discover your video; you should use more than shouldn’t just use old ones. You need to do some inveFirst, creating. Create a list of relevant hashtags and video elements. 

 

Hashtags may be quickly identified on TikTok. Put in the initial search term and go from there. To view all hashtags that apply to your search, click the Hashtags tab. 

 

So choose the most popular hashtags for your search. If you take this tack, your content on TikTok will resonate more with its target audience. In addition, if people appreciate your work, they are more likely to become fans and devotees.

5. Repost Older Content

It makes sense to promote previously recorded material outside of TikTok. The first piece of advice was to increase the frequency with which you post. Therefore, even if it is a #TBT moment, posting older material is a terrific approach to ensure you have something new to give your audience.

6. Find X-Factor

Finding your niche is essential if you want to reach a broad audience. The X-factor is not a talent or trait, as is commonly believed. That which makes you noticeable apart from your physical appearance. You have an X-Factor because of your attractiveness and talent.

 

As an illustration, consider the viral success of Logan Paul. His wit and humour are apparent. It’s the same with Liza Koshy uses social media to showcase her witty and unique personality.

 

Find out what your loved ones admire most about you by asking them. In a moment, you’ll have all you need. 

Aspects to Consider Before Posting on TikTok 

There is a lot of contradictory data on when to share content on social networks, which may make the debate about the topic superficial. Therefore, although the Influencer Marketing Hub survey findings are instructive, they should be viewed more as guidelines than hard and fast laws.

 

There are a few issues depending on studies to solve this problem. First, since social media fads are constantly shifting, studies may get stale after only a short time.

 

The reports in question are based on gathered information; therefore, their findings may be outside your target audience. However, knowing when your audience is most likely online can tell you when is ideal for posting.

Sync up With Your Audience 

Besides providing times, influencer marketing organisations also outlined two crucial inquiries for content producers to make:

 

Who is watching you?

How late do they sleep?

 

The optimal times to share TikToks with your community will vary depending on when its members are online. Keep in mind that TikTok is a worldwide phenomenon that will attract fans from all around the world. 

 

On the flip hand, your audience may be geographically dispersed, making it imperative to consider various time zones and identify areas overlapping with your community to prepare content successfully.

Try Different Times

After researching when your target audience will likely be online and settling on a few potential publishing times, you should test their efficacy—experiment with posting your TikToks at different times to observe when they receive the most views.

 

Analytics is helpful in this situation. You may access the analytics panel on the TikTok account by going to “creator tools.” After reaching that point, you can delve further into the site’s outline, content, and followers.

Use Analytics Screenshot

You may also upgrade to TikTok Pro for access to in-depth analytics. While keeping a close eye on the statistics to maximise your TikTok’s potential is essential, it’s also important to avoid getting too wrapped up in the numbers themselves. The algorithms used by social media sites are constantly changing, making accurate predictions of user behaviour extremely difficult.

 

After reviewing this information, you should better know when to reach your target audience. Schedule your videos in advance using Buffer’s TikTok reminders after you’ve set up your TikTok calendar.

Content

The analysis provided by the content tab is far more in-depth than that offered by the overview tab. Within this section, you can break out essential stats for your TikToks. You will not only be able to view the number of comments and likes. 

 

However, you will also be able to view the average watch duration of each video as well as the proportion of individuals who watched the full TikTok. It is important to remember that the content tab will only accumulate data for the previous week’s posts.

 

You’ll also gain insights into how viewers find your content and your different audience geographies.

Followers

This part is essential for determining the optimal publishing times because it shows where your audience is, when they are online, and how your follower count fluctuates over time. Determine what times of day your followers are most active, and aim to schedule your posts then. Seeing what other stuff your fans interact with is also helpful.

Consider Your Schedule

Writer’s block is a real thing, and it may happen to everyone. While maintaining a regular posting schedule is vital, avoiding burning oneself out is also necessary. You should consider how manageable the burden is when deciding what frequency to publish and the optimal times. 

 

Taking care of your mental and physical health and taking breaks when you need them to stay inspired and produce valuable and meaningful materials; social media calendars as part of your routine can much pressure associated with content preparation. 

 

On the other hand, a calendar can help you stay on track with your video upload schedule. You can begin to plan and film your TikToks ahead, as well as batch-create material, after you have a firm grasp on your postings and when to plan them.

Best Days and Times to Share on TikTok for 2023

Before you choose the optimal times and days to publish on TikTok, let’s look at something you may need to pay attention to.

 

TikTok is not assisting your company: 

 

• TikTok is a tool for “money extraction.” Their company strategy is to profit from you.
• The system used by TikTok has been specifically created to reduce your organic reach, forcing you to buy ads to connect with your fans. Because of this, just 2% of your audience might view your posts.
• You keep attempting to grow a TikTok audience that you will never control.
• Your cultivated TikTok fans cannot be moved to your CRM.
• Your charges for acquiring customers through TikTok commercials are exorbitant.

Posting on TikTok at the Best Time

TikTok has given its users a chronological newsfeed since its beginning in 2016. In 2020, however, the network introduced a new algorithm that ranked content based on their level of involvement. Therefore, the more engagement (comments and likes) your post gets, the wider its reach.

 

TikTok’s top brands have dedicated teams of marketers who stay abreast of the platform’s marketing developments and schedule video releases for maximum impact. TikTok’s algorithm receives a signal that the content uploaded is of good quality, increasing the likelihood that it will rise in the newsfeed of the user’s followers and be seen by more people.

 

Marketers are trying to get results from TikTok in several ways, one of which is by publishing when their target demographic is most engaged on the platform. Nevertheless, Instagram’s current weak reach means that even if you succeed in generating an impressive response rate, your post will get to up to 2% of your followers.

 

Tip: The best times to publish on TikTok can be combined with the most frequently used TikTok tags or the hottest TikTok hashtags.

 

For instance, you might utilise particular sector keywords and publish your TikTok content optimally to manipulate the TikTok algorithm and increase visibility and engagement.

The Best Time to Post on TikTok for 2023

With over a billion individuals and the most significant engagement rate per social networking post, TikTok has quickly become one of the most popular social media platforms. As a result, many businesses want to expand their reach on TikTok. Therefore, optimising their posting schedule can significantly affect the number of people who see and interact with your content.

 

Before getting into it, let’s glance at what some top companies say about timely posting on TikTok.

Canva

Is there a prime time to publish? When your intended users are active and awake, it’s possible with a TikTok Pro account. Other social media indicators can be used to learn when your target demographic is online.

Edigital

It does not matter what time of day you publish your movies on TikTok. Two explanations for this:

 

• TikTok’s algorithm will show your video to users worldwide (in their respective time zones) at will, irrespective of when or what day you uploaded it.
• It’s worth noting that only a few official accounts on TikTok (such as TikTok, TikTok Australia, or TikTok for Enterprise) post their videos at the best possible moment. Try not to doubt us! This timestamping feature lets you determine when a given TikTok video was uploaded.

 

If those aren’t enough to deter you from researching when the best time is to release your next TikTok video, then here is something you’ve been ignoring:

 

You can receive as little as 2% reach even if you broadcast your clip on TikTok at the absolute optimal time of day.

 

Only 2% of your carefully cultivated TikTok audience will watch your video.

 

Schedule a top-notch marketing strategy seminar or training with eDigital to improve:

 

• Reduce the price of acquiring new customers.
• Use paid media as little as possible.
• Create a marketing machine using advertising resources 
• Develop a cutting-edge digital marketing and social media plan to increase conversion rates and customer lifetime value.

Forbes

Although Forbes has not validated the ideal time to upload to Tiktok, the following was confirmed by an excellent article they released:

 

• Update daily. According to our understanding of the platform’s algorithm, consistent publishing is rewarded. Try to update daily with fresh content.
• TikTok is a joke app. It’s fun because it’s enjoyable. You should respond with equal vigour and interest. There is no need to pick up the dances.
• Experiment with unconventional styles. To succeed in TikTok, you must take things easy and try something completely new and crazy. For all time, it will be remembered with amusement that Mick Fleetwood signed up for TikTok solely to reenact the viral cranberry skateboarding clip. Ocean Spray’s CEO was even included in a parody video made by the company. The maker of the initial video received a truck as compensation from the firm. Some clips are shallow, and you don’t need to grasp their meaning.
• Late at night, re-upload videos that didn’t do well during the day. You might have committed everything if your video earns few views. If the same video is reposted a few hours later, it may be seen by more subscribers. Eliminate the first one.
• Honesty is the best policy, so focus on what the brand genuinely enjoys. A creator on TikTok had a video go viral because it was so positive. It was just a basic, flat clip of ice cream with a line or two explaining that the company was almost at 5,000 likes. Within hours, the brand had amassed 15,000 followers, as if in response to a rallying cry.

 

Tip: Asking a prospective agency for advice on the optimal times and days to publish to TikTok is crucial to creating a comprehensive social media brief.

Influencer Marketing Hub

Influencer Marketing Hub did a study to determine the optimal global TikTok posting times. Researchers looked at data from one hundred thousand TikTok videos to determine the optimal posting times over the seven days of the week.

 

The EST findings of their research are as follows:

 

• Mon: 6 A.M, 10 A.M, 10 P.M
• Tues: 2 A.M, 4 A.M,  9 A.M
• Wed: 7 A.M, 8 A.M, 11 A.M
• Thur: 9 A.M, *12 P.M, 7 P.M
• Fri: *5 A.M, 1 P.M, 3 P.M
• Sat: 11 A.M, 7 P.M, 8 P.M
• Sun: 7 A.M, 8 A.M, 4 P.M

 

Note: TikTok is most active during the hours denoted by an asterisk (*).

 

What time of day should you post on TikTok? The times are 6 to 7 am and 7 to 11 P.M. While Tuesday at 9 a.m., Thursday at midnight, and Friday at 5 a.m. see the highest levels of involvement.

Hootsuite

The optimal times to publish on TikTok for the most engagement, based on Hootsuite, are:

 

• Tue: 7:00 am (PT)
• Thurs: 10:00 am (PT)
• Fri: 5:00 AM (PT)
• PST (Pacific Standard Time)

Later

The material that did most well every week on your TikTok Statistics should be noted, and the date it was posted to determine when to post on Tiktok.  

 

There is still some element of guessing involved because there is no set rule for how often each brand should upload to TikTok. However, this should give you a clear sense of what time will be ideal for you and those watching.

Shopify

Shopify has yet to validate the optimal time for posting on TikTok. The Onollo plugin, on the other hand, notifies you of the ideal time and day to plan to post on your social networking sites.

Social Pilot

There is no ideal time for posting on TikTok, claims a blog article by Social Pilot, among the top social network planners. This is so because no influencer or business on TikTok has a comparable target market. Instead, every audience spends various amounts of time on TikTok to view videos similarly.

Sprout Social

The ideal timing to upload on TikTok is dependent on several variables. Although your sector and platform preference matter, your audience’s engagement matters the most. Therefore, you should assess your post-performance to gather insightful information on the best post-timing for your company.

Post Frequency

These broader trends might not correspond to when your TikTok audience is active. Start by matching your content with these broad recommendations when you gather your social media data, then modify your schedule per the amount of engagement created at various times. 

 

According to the notion that TikTok engagement relies on various circumstances, such as industry, the sort of information shared, or publishing rate, there needs to be an optimal day or moment to post on the app.

When to Post on TikTok for Your Company 

The posting timings on TikTok are essential for a reason. Similar to other social media platforms, posting material on TikTok when the audience you want is online will increase interaction.

 

We’ll walk you through how to use a method built directly into the TikTok app to determine when the audience is active.

1. Create a TikTok Business Profile

Confirm that you have a Premium or Business profile on the application. After that, switching is free. Select Manage Account, Privacy Settings, and Hit Transfer to Business Account. Next, you’ll use analytics and tools.

2. Launch TikTok Analytics Board 

The TikTok stats are what you should look at next. You may access it by selecting Creator Equipment, then Analytics, from the drop-down list in the upper right corner of your profile screen.

 

This launches the analytics panel for TikTok, providing information on your profile and audiences. 

3. Determine Your Audience Activity

The Followers tab can be found at the top if you’re trying to determine when to publish on TikTok. After that, scroll down until you see a section labelled “Follower activity.”

 

On the phone, it seems like this.

 

TikTok analytics on a mobile device

 

The TikTok statistics window will display the peak activity times for your followers. 

 

As you can see from the statistics above, this acct’s followers’ activity increases throughout the day and peaks at about 10 p.m. UTC. You must translate those dates to your current time zone because TikTok automatically shows these dates in UTC. For this instance, 10 p.m. UTC is equivalent to 5 p.m. ET. Therefore, you can infer from this profile should try to post at or close to that hour for the most excellent chance of getting the most.  

 

By entering into your user account and choosing “View analytics” beneath your profile pages, this data can be. This provides a more in-depth look, as shown below. The computer dashboard’s panel also allows you to download your data.

 

What the desktop dashboard for TikTok statistics looks like

 

It demonstrates when TikTok users are typically active and when your fans are active, making this information extremely useful. You may use this to determine the ideal publishing plan for your brand.

 

This is significant because your clients and followers could have various peak activity periods relative to others. For instance, if parents are your primary demographic and client base, their activity can be at its height in the late afternoon when they possess greater spare time. On the other hand, if students are your target audience, their activity may be high after school hours. 

 

The TikTok team at Shopify utilises this technique to decide when to post. Late afternoon is when the network of businesses is most lively, but again, this may be different for you.

 

The control panel will also display the geographical location of your followers. You could want to separate posts to target various time zones if, for instance, you live in the US but discover that you have plenty of followers in the UK.

4. Counter-Check Your Activity on TikTok Posts

Knowing when your fans are most active will help you predict when they’ll interact with your material by liking, commenting, and watching more. Then, go to the Content section on your analytics panel to delve even deeper.

 

You may get information on specific posts from the previous seven days from this page, like the play time, average watch duration, the number of individuals reached, and if they arrived at the clip via your account. 

 

This also contains the precise time and date that you uploaded your video. By merging this information with your following metrics, you may determine the effectiveness of your timing strategy for posting TikTok videos. You might even discover that some material performs better than others at specific times of the day. 

 

But, again, everything is quite individualised; therefore, exploring your unique dashboard is essential to determine your company’s ideal TikTok posting timings.

What Happens if You Do Not Post at the Ideal Time?

You may become a viral sensation on TikTok if you provide captivating material. However, your following does not determine how viral you can be. Your first video may become popular even if you have no followers.  

 

The best advice is to make and share content that inspires you and entertaining or practical videos that address problems or challenges. Everything else will take off itself.

 

Avoid worrying about data, the number of followers, or the optimal time to publish your TikTok videos if you’re just starting on the platform because everything will happen naturally.

Scheduling TikTok Clips to Be Uploaded at the Best Time

Marketers and paid TikTok influencers have much on their plates, yet they still care about posting at optimal times. For this reason, in March 2021, TikTok introduced a new function called Video Scheduler, enabling Creators and Corporate Accounts to pre-schedule a TikTok clip post for up to ten days in the future. This function is available on the data transfer page. 

 

After you’ve planned a post, it will go live on the site and mobile app. Videos can be pre-scheduled for fifteen to ten days before they are published. Accessibility to desktop planning requires either a TikTok Business User or a TikTok Creator Membership.  

 

The following are the stages of the scheduling process:

 

• Open your preferred web browser, navigate to tiktok.com, login, and select the Cloud icon in your feed’s top-right corner.
• The screen where you can add videos will load after that. You can customise your video’s visibility, who may see it, and its security settings from this page.
• To schedule a post, you must first upload it, make any necessary edits, and then flip the schedule switch. The time zone will use the system default.
• Schedule your post by clicking the schedule button. Scheduled posts and drafts will both appear in the Profile view.

 

Upon planning a video post, you won’t be able to make changes to the video itself, the subtitles, or the time of posting. However, you can update and re-upload a previously planned item with your changes. You will receive a push notification when your planned video is live on TikTok.

So, What’s the Best Times for Posting on TikTok in 2023

It takes work to develop a TikTok approach to a brand. First, you’ll need to determine the greatest type of material to share on TikTok and the ideal time to increase interaction. Fortunately, there is data and science behind what may appear to be infectious pandemonium. 

Best Time for Posting on Monday

On Monday, posting on TikTok is most effective at 6 AM., 10 AM., and 10 PM. This shows that people frequently check just before night and before they leave for work or school. 

Best time for posting on Tuesday

Tuesday’s finest TikTok posting hours are at 2 AM., 4 AM., or 9 PM. But, of course, this implies that people check their phones as soon as they wake in the morning and just before going to bed.

Best time for posting on Wednesday

On Wednesday, the optimum time for posting on TikTok is at 7 AM., 8 AM., or 11 PM. This demonstrates a distinct monitoring pattern before going to work, school, and bed.

Best time for posting on Thursday

Thursday’s best posting hours on TikTok are 9 AM., noon., and 7 PM. The optimum time to post is right about lunchtime on Thursdays. To help your clients plan, posting supper offers on Thursdays at noon can be an excellent idea if you own a restaurant.

Best time for posting on Friday

Friday’s peak posting hours on TikTok are 5 AM., 1 PM., and 3 PM—post material early for those awake before school or work, followed by lunchtime and midday. Early evening involvement is higher, suggesting that viewing declines later in the evening while individuals are out having fun.

Best time for posting on Saturday

On Saturday, posting on TikTok is most effective at 11 AM., 7 PM., or 8 PM. There are fewer those who rise early as people prefer to sleep in following a hectic week or relax from the previous night. The peak viewing hours on TikTok are later in the day and late at night.

Best time for posting on Sunday

On Sunday, the ideal posting times are at 7 AM, 8 AM., or 4 PM. To capture folks who get up before sunrise on Sundays to work out, check social networking sites before having breakfast with others, browse while in bed, and plan video material to go early in the morning.

Conclusion

TikTok Analytics is used by the marketing teams of a few of the most successful businesses on TikTok to determine when their viewers are most active.

 

TikTok Insights data is only available to those with TikTok Pro Accounts (separate from regular user accounts). However, Google Analytics’s data on traffic can corroborate the peak times and days of the week when people access your site or app. These considerations will help you understand the optimal TikTok posting times and make informed decisions.

 

Things to consider:

 

• Have you seen any connections between the metrics in Google Analytics and those in TikTok Insights? For example, do TikTok Insights and Google Analytics data show the same peak hours and days?
• If most of your TikTok viewers are in Australia, you should analyse how viewership changes at different peak hours. 8 a.m. (during their drive to work), 12:15 p.m. (at lunch), 5:30 p.m. (when their return home), or 9 p.m. (during their rest at home).

 

• TikTok videos advertising forthcoming sales, specials, and events are best published on Sunday evenings. Therefore, TikTok videos do well when posted on Sunday night, between 8:30 and 9:00 PM, when most people are winding down from the weekend and getting ready for the week ahead.
• People who view your article might contact you by phone or email, so think about when your “Customer Service Division” is available.