This article goes over the ten popular TikTok hashtags that successful brands use on the platform. 

The 10 Leading  Well-Known Tiktok Hashtags In 2022

TikTok allows users on the platform to add 33 hashtags for every post. Here are some of the most popular hashtags that can help you connect with your audience: 

Cooking And Food TikTok Hashtags

TikTok is a platform that allows bakers, amateur chefs, chefs, and cooking enthusiasts to share their appreciation and love for food. 

 

People will always be interested in your content if you’re just showing off your latest meal or sharing new recipes. Ultimately, food is essential to everyone’s life, no matter where they come from.  

 

Your best shot at success in this niche is by posting step-by-step guides for your meals. Most people love trying out new recipes. Break down the recipe logically; however, don’t reveal everything all at once. The trick is to capture your target audience’s attention.    

 

Food hacks are one of the most successful niches; even the failures go viral! Use hashtags such as #foodie, #foodlover, #foodgasm, and #yummy when posting your content.   

Fitness TikTok Hashtags

This is the perfect niche for individuals looking to inspire people with their transformation or have a diet plan that works. 

 

Most people are on a quest to become healthier and better versions of themselves. At times, motivation from another individual is the only thing that assists you in seeing the bigger picture. 

 

Keep in mind that fitness nowadays comes in various sizes and shapes—people want relatable content.  

 

Most people don’t have the finances to get professional trainers. In our workout videos, you should consider simple exercises people can do at home. Make sure the exercises don’t require equipment. The best hashtags are #fits, #workout, #fit, and #gmlife.        

Vacation and Traveling TikTok Hashtags

This is another popular niche on TikTok. Even though the COVID-19 pandemic saw the introduction of travel restrictions in most countries, this niche is still pretty popular.       

 

People love seeing videos of places you visit, your journey to the said location, the activities you partake in, and where you’ll be staying. You should inform your audience about all aspects of your travel; the bad, the good, and everything in between.    

 

It’s not a must that you travel to expensive luxury destinations to be a successful travel influencer on TikTok. Most people usually look for the best budget vacations and distinct travelling experiences.    

 

# travelling, #wanderlust, #travellife, and #travellingphotography are some popular hashtags you can use to boost your viewership.         

Relationship Hashtags

People love; if you want to show off your long-lasting relationship or newfound love, TikTok is your ideal platform. You and your partner can take part in trending challenges for couples.   

 

Nevertheless, there are downsides to documenting your entire relationship on social platforms. Ultimately, you’ll be subjecting your relationship to unwarranted pressure and opinions. The most popular relationship hashtags include; #love, #relationship goals, #couplegoals and #relationships.   

Style and Fashion TikTok Hashtags

If you have a unique fashion sense or are on top of fashion trends, TikTok is the ideal platform to showcase your love for style.     

 

Many people are on the lookout for inspiring outfits and for the latest trends. It’s essential to know that you don’t have to wear luxury brands to have a style that people will like.   

 

Since clothes are expensive, you should try partnering with your favourite brands that can sponsor your still as you give them brand exposure.   

 

If you’re interested in being part of this niche, you must brush up on your posing and photography skills. You should include hashtags such as #fashion, #fashionable, #fashionlover, and #fashionista in your posts.     

Makeup and Beauty TikTok Hashtags

TikTok is the perfect platform to showcase your face and makeup routine and your face in all its natural glory.  

 

You can share simple routines with affordable products so that your content appeals to a wider audience. You can also sample new products, routines, and fads and review them. Don’t shy away from showing your imperfections—everyone has them.

 

The best hashtags to use with makeup posts are #makeup, #makeuptutrorial, #makeuplove, and #makeupidea.           

Humour and Comedy TikTok Hashtags

Like all other social channels, TikTok consists of hilarious videos and memes.  

 

The best way to earn an audience’s loyalty is by making them laugh. As the popular saying goes, laughter is the best medicine. 

 

The key to becoming a beloved comedian on TikTok is being yourself and not taking yourself too seriously. Since everyone’s sense of humour is different, not everyone will relate to your content, and that’s okay.  

 

You can repost content from comedians you like or your original content. The best approach would be to use sounds from popular shows, comedy skits, or other TikTok accounts and put your spin on them. 

 

Some popular hashtags in this niche are #lol, #tiktokcomedy, and #comedian. 

Friendship Hashtags

Everyone enjoys making videos with their friends or videos about their friends.   

 

Friends are the family we get to choose; therefore, everyone loves an opportunity to show their friends off. 

 

As you make a video of you and your friends, ensure they repost it so their followers can see it. By doing this, your video will reach a wider audience. Caption the videos with hashtags like #friends, #bestfriends, #frienshipgoals, and #friendship.      

Nature Hashtags

If you love the outdoors and enjoy nature, TikTok offers a great chance to share what you love with others.   

 

While it’s true that this niche overlaps with the travelling niche, nature is more than just vacations; it’s a lifestyle. This niche requires top-notch video editing and photography skills. 

 

Proper editing skills will determine if you have a shot at success. That said, don’t overdo it with the editing since the videos should be realistic. Caption your videos with hashtags like #naturelover, #natureseekers, #natureshot, and #naturebeauty to connect with a wider audience.                 

Dance Hashtags

Dance challenges such as #DancingQueen are all over TikTok. Joining any dance challenge is a great way to gain new followers since dance videos almost always go viral.     

 

At times, it may take hours to learn a trending dancing style. Nevertheless, it’s not all in vain, as people like the relatability of watching behind the scene videos. You can caption dance videos with #trending, #tiktokviral, #viralvideo, and #goviral to reach a wider audience.      

Education Hashtags

As they say, knowledge is power, and it’s never too late to learn something new. Most young people spend more time on social channels than they do reading. Therefore, setting up an educational account is a great way to connect with an audience.            

 

You can post random facts, industry insights, or study tips. TikTok is the best site to share specific interests or skill sets. Ensure that information is factually correct. Use hashtags such as #study, #learning, #student, and #motivation to attract a wider audience.      

Pet Hashtags

Most people enjoy watching cute pet videos. Some pet owners have gone the extra mile and set up TikTok accounts for their pets. Surprisingly, some of these accounts are more popular than their owner’s accounts—caption pet videos with hashtags like #petlover, #petlove, and #animal.       

Lip-Syncing Hashtags

Lip-syncing is pretty popular on TikTok. The platform also has excellent functionality for lip-synching; therefore, you can always sound great when you sing. The platform’s lip-synching functionalities allow users to recreate their favourite movie moments.     

 

Take time to learn the lyrics before you get started. You can adjust the speed to your liking and trim the recording so that the words and video align. The most popular hashtags are #lipsync, #musically, #foryou, and #like.  

Yoga Hashtags

Yoga is more than just exercise; it’s a way of life. Therefore, it isn’t surprising that there are several yoga experts on TikTok who showcase their poses and teach others how to do them. 

 

The best hashtags to caption your videos include #yoga, #yogalove, #namaste, and #yogini.  

Parenting TikTok Hashtags

Raising kids is both rewarding and challenging. You can share funny parenting moments, failures, or hacks. Use hashtags like #parening, #genleparening, #parentinggoals, #parening101, and #new parent to connect with a bigger audience. 

Cryptocurrency TikTok Hashtags

Interest in digital currency has continued growing since its inception in 2009. You can create content on digital assets and how people can get their hands on them. Popular hashtags in this niche include #binance, #bicoinrading, #blockchainnews, and #bitcoins.    

Product Review Hashtags

If you are fortunate enough to become an influencer, brands will begin making contact with you for partnerships. One such partnership may be to do a product review.    

 

You can always purchase and review these products even if you aren’t an influencer. However, this will come at an extra cost. The best hashtags in this niche are #TikTokmademebuy, #productreview, #amazonfreebies, and #Amazonreviews.         

Hairstyle and Hair Care TikTok Hashtags.

This is a popular niche on TikTok. You can create content on hair care and styling tips. #haircare, #beauty, #heathyhair, and #hairstyles are some of the popular hashtags in this niche.  

Arts and Crafts Hashtags

This is a niche that grew very popular during the lockdown period. If you love arts and crafts, you can create step-by-step videos of how to create something from scratch. You can also create reaction videos of people using your tutorials and give feedback. Caption these videos with hashtags like #diy, #handmade, #artsandcrafts, and #love.       

 

Other TikTok Marketing Strategies

You should also learn about the following concepts:  

 

• Top TikTok video trends and styles
• Popular trending filters and effects 
• Music: most viral songs on TikTok right now.
• Influencers in your niche and their audiences.
• TikTok culture and its lingo

Logic Behind Using Popular Hashtags

• During its inception in 2016, TikTok offered excellent opportunities for branded content to go viral. The platform has over one billion subscribers and offers creators a chance to connect with new audiences. 
• Initially, TikTok was the perfect platform to spark social media trends using popular hashtags. Nevertheless, markers now must find clever ways to increase sales and brand value.  
• The site promotes hashtags such as #TikokMadeMeBuyIt to convince marketers that it boosts sales. However, all marketers should ask themselves how many product videos go viral, and sales increase through TikTok. This question applies to small business owners and well-known brands.       
• Assessing trending and popular TikTok hashtags can give a company’s marketing team insight into the best marketing approaches. Adding some popular hashtags can make your videos reach wider audiences who may be interested in your services or products.      
• Using trending hashtags increases your video’s visibility on the For You page. Most users spend time on the For You page. Your post’s visibility can make your videos go viral.   

Why TikTok hashtags Essential

Trending hashtags can expand your brand’s reach beyond your current audience. Let’s go over some benefits of using popular hashtags:  

1. Offer Context

Hashtags offer context for your TikTok content. For example, when uploading a video of you playing a video game, you can add a caption like #gaming. This way, the TikTok algorithm can determine which users would be more interested in seeing your videos.    

2. Engagement and Discoverability

Hashtags classify your content under specific topics. This helps users quickly find the content they like. Consequently, your videos are more likely to be discovered even if they don’t follow you.    

 

With more people viewing your content, there’s a higher chance of getting user engagement. In any case, users can only comment and like videos on their For You pages. Therefore, more reach results in higher engagement.

3. Building Community

Hashtags are an excellent tool for creating a community. For example, branded hashtags boost user engagement and encourage users to create content around a sponsored hashtag.  

 

For instance, when Nissan Australia wanted to advertise Juke, its new sports car, they used TikTok for marketing. The brand created a branded hashtag, #improvisewithJuke, and challenged Tikok users to come up with a car commercial voiceover. The incentive was that the winner would be featured in a future Juke advertisement.   

 

The challenge got over 129.4 million views, and more than 34,000 people made submissions. This challenge resulted in a 92% brand awareness of the new product. 

Guide on Using TikTok Hashtags

Like Instagram and other social channels, you must write a caption when posting content. This is where you include your hashtags. Even though this sounds easy, there are several things you should bear in mind:   

1. Find Relevant Hashtags for Your Videos

You must do your due diligence and find hashtags relevant to your niche, audience, and brand. One of the best ways to do this is going through a competitor’s page since there’s an audience overlap. Take note of the hashtags they use and the ones that get the most engagement and views.     

 

You can also use the platform’s discover page for inspiration. On the discover page, you can go through trending sounds and hashtags. This page also displays trending videos that use these hashtags to assist you in finding inspiration.    

2. Combine Popular Hashtags With Niche Ones

Even though this may seem counterintuitive, targeting popular hashtags can be ineffective. Popular brands typically have a bigger audience but are usually very competitive. Instead, it’s better to have popular and niche hashtags.    

 

Industry hashtags have fewer people searching for them; however, those who search for them are usually interested and engaged. For example, #food is a popular hashtag with millions of impressions; however, #cakedecorating is more niche specific and has fewer impressions. Incorporating these hashtags gives you a chance to tap into both audiences.     

3. Bear In Mind The Character Limit

The site limits captions to 300 characters. Although you can squeeze many hashtags into your video, a long string of hashtags can confuse the audience, which doesn’t explain the video well. Instead, experts recommend 3 to 5 hashtags in every post.    

Finding the Right Hashtags for Your Content

There’s a lot of advice on the internet telling content creators the best way to use TikTok hashtag generators to discover the best hashtags for your content. Nevertheless, using hashtag generators won’t land you the engagement you want compared to genuine hashtag research. 

 

This then raises the question, how does one do hashtag research? Finding the right hashtags for your content entails more than simply listing the most popular hashtags.      

 

To get the best content results, you must establish your target audience. Here are three tips for optimising your hashtags:  

1. Define The Target Audience

TikTok has more than one billion users—more than 20% of internet users are on TikTok. Defining your target audience is essential for determining the best hashtags to reach them. 

 

The best hashtags for cooking content and music aren’t the same; both niches have specific hashtags that are popular on TikTok. 

 

The best way to build a community on the platform is through hashtags. TikTok came up with a list of the leading communities in its close-of-the-year roundup. The top communities include #ZodiacTikTok, #BookTok, and #OlympicTikTok. 

 

You can begin with a generic search to establish which hashtags are popular with your audience. If you’re in the tech industry, look up #tech. From there, you can search for other hashtags used in high-ranking videos. You’ll be able to discover more niche-specific hashtags that can help engage your audience.  

 

Once you’ve established the popular hashtags, you should start engaging the content. The platform’s algorithm responds to content you watch severally and like. Therefore, start increasing your activity as a viewer. 

 

The platform’s recommendation system will display relevant content to your niche over time. As the videos roll in, pay attention to the hashtags other creators use and start using them too. 

2. Keep a Keen Eye On Your Competition

 

Always watch your competition; it’ll help you find secret trends and hashtags that get the most engagement. High chances are that our competition is posting videos that are similar to yours. 

 

Therefore, if they post a viral video, finding out which hashtags they’ve used can assist you in understanding how best to promote your videos. Additionally, users who engage with your competition’s videos are likely interested in your content; therefore, getting your videos to them is essential.        

3. Use a Branded Hashtag

Branded hashtags are an effective marketing tool for brands on the platform. Branded hashtags enable brands to group posts that centre around a specific topic. If you use the branded hashtags consistently, users will find all your relevant content in one place.   

 

An example of a successful branded hashtag is Levi’s #LiveInLevis. This hashtag includes their brand name, which is excellent for brand exposure and lets the audience participate by adding their videos.

 

 Currently, the hashtag has more than 557 million views, and most of the content under it is the organic content that fans of the brand posted. 

 

Creating a challenge hashtag is an excellent way to encourage users to engage with your brand. Such hashtags encourage audiences to get involved and post videos responding to a theme you come up with. It’s an excellent way to set up an audience-generated content base and foster brand exposure.